Strategy First

Strategy First

People often think professional graphic design starts the moment I open Adobe Illustrator. It doesn’t. By the time I actually sit down at my computer, the most critical part of the branding process is already complete. It starts with listening to what a business owner...
Building a Brand

Building a Brand

Building a Brand – the essence of your business As I dive back into working for myself, I’ve realized the immense value of dedicating time to the creative work I love and the business aspects that drive its success. In this post, I want to emphasize the...
Growing alongside a brand

Growing alongside a brand

One of the most rewarding parts of this industry is getting to grow alongside a brand. I’ve been working with George’s Bakery since 2019. Back then, it was a much smaller business. Today, George’s has grown into 10 stores — with more still to come. And honestly…...
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